Phenom Publishing is winding down operations. Transition details and next steps can be found here.
Your brand does not need to be perfect. It needs to be real.
Authenticity Design helps you clarify who you are so your marketing feels natural, consistent, and effective.
When your brand is built on clarity rather than trends or guesswork, marketing becomes easier, more cohesive, and far more effective, whether you work with a designer, an agency, or AI tools.
No pitching. Just clarity.
Work with an Authenticity Designer
When a brand foundation is unclear, marketing becomes inconsistent. Over time, this creates confusion, weak differentiation, and a quiet loss of trust.
Many people struggle with marketing not because they lack effort or tools, but because their brand foundation isn’t clear yet.
Authenticity Design addresses this by aligning who you are with how you show up, so your brand communicates with clarity and intention at every touchpoint.
Below are ways we can work together to bring your brand and bottom line into alignment.
Want to learn more about the discipline that guides this work? Learn more about Authenticity Design.
Selected Client Experience
Trusted by clients ranging from early-stage founders to established organizations.
Brand Clarity Sessions
$750 | Four weekly virtual sessions
Who this is for:
Individuals and small business owners who struggle with marketing, messaging, visual direction, or knowing what to do next, and feel that confusion showing up in their results.
What these are:
Four private 45-minute virtual sessions guided by my DIY brand workbook. Together we clarify your authentic brand foundation, positioning, visual direction, website approach, and priorities so you can make confident marketing decisions.
The outcome:
Clear brand direction, confident messaging, and a strategic plan that actually fits who you are and what you are building.
Ideal if you are:
Launching something new, rebranding, or struggling to articulate what you do. This is also well suited if you plan to DIY with AI and want to avoid generic or misaligned results.
What to expect: a focused conversation to assess fit and next steps.
Book Design Engagement
$3,500–$5,500 | Two to four weeks
Who this is for:
Professionals who already have content and want to turn it into a cohesive, professional book that strengthens credibility and reflects their ideas clearly.
What this includes:
Strategic design guidance to align your book with your brand, along with book cover and interior manuscript design. Guidance for self-publishing platforms such as Amazon KDP and IngramSpark is included.
The focus:
Coherence, intention, and visual clarity so the book reflects the strength of the ideas inside it.
What to expect: a brief 15-minute call to align on scope, timeline, and goals.
Brand Design Engagement
$4,500 | Two to three weeks
Who this is for:
Personal and professional brands that need a clear identity foundation and a visual system that accurately reflects who they are and connects with the right audience.
What this includes:
A brand identity audit, customer and competitive context, and refinement of your brand foundation including mission, vision, and values. This leads into a strategic visual system with one to two brand application concepts. All final assets are delivered for immediate use.
How this is different:
This engagement prioritizes alignment first and design execution second.
What to expect: A brief 15-minute call to gain clarity on whether this engagement fits your needs and goals.
About Angela DiMarco
I’m the founder of Authenticity Design, a hybrid strategic and creative discipline that governs how identity is translated into consistent, human-centered expression across brands, authorship, and experiences.
My work is informed by more than three decades in branding, advertising, and creative leadership. I began my career in top New York City advertising agencies, contributing to national and global brands, before leaving agency life to work directly with clients.
When I gained access to strategy conversations, I saw how much more effective creative work became when it was grounded in identity, values, and lived experience rather than briefs alone. Clients gained clarity. Decision-making improved. Brand expression became more confident and consistent.
My goal in every engagement is not to produce a pretty design first, but to uncover the clarity that makes all future decisions easier and more aligned.
My background in publishing, combined with decades of brand strategy and creative direction, informs how I help founders, authors, and organizations align who they are with how they show up.
Authenticity, when practiced with intention, is not a personality trait.
It is a strategic asset.
I’ve proudly authored and designed three books so far:
The Ultimate D.I.Y. Brand Jedi Training Manual
Uniquely U. Update #52: The Birth of a Bright-Eyed Entrepreneur
I Am the Captain, Second Edition: Transmuting my way through this crazy human experience.
Complimentary Brand Clarity Call
Come with your most pressing branding question.
15 minutes is all we need to help navigate brand confusion, overcome marketing overwhelm, or discuss book ideas.
These calls often help people feel confident about their next move, whether they decide to work with me or DIY.
No pitching. Just focused clarity.
©2026 Angela DiMarco. All rights reserved.